Helping You Make Smarter Business Decisions
We believe every business owner, founder, and consultant deserves the same decision-making tools that Fortune 500 companies use - without the complexity or the price tag.
Our Mission
Incertive exists to give every business owner, founder, and project leader the confidence to commit - or the clarity to walk away - before they spend money, hire people, or sign contracts.
Our mission is to make risk-aware planning accessible to every team, regardless of size or budget. Describe your plan in plain language, and get a probability-backed go/no-go recommendation, your biggest risk drivers, and better alternatives - no spreadsheets or statistics background required. See how it works, explore the full platform, or integrate directly via our API.
Our Values
Plain Language
No jargon, no complexity. We translate sophisticated analysis into clear language anyone can act on. If you can describe your plan, you can use Incertive.
Honest Answers
We tell you the truth about your plan, even when it's uncomfortable. A clear "no-go" can save you more money than a dozen optimistic projections.
Built for Real Business
We design for the decisions real business owners face - hiring, launching, expanding, investing. Not theoretical exercises, but your actual plans.
Get Smarter Over Time
Track what actually happened after your decisions. Over time, you'll spot patterns, improve your instincts, and make better calls.
Your Success Comes First
We build what helps you succeed, not what sounds impressive on a features page. Every feature earns its place by making your decisions better.
Your Data, Protected
Your business plans are sensitive. We treat security as foundational - encryption in transit and at rest, access controls, and regular security reviews.
Our Story
Incertive was born from firsthand experience with the gap between planning and reality. Founder Curt Moore spent years as a Solutions Architect working with product, engineering, and implementation teams across dozens of software launches. A consistent pattern emerged: kick-off calls would set expectations, but the implementation plans would shift as real-world uncertainties surfaced - vendor delays, scope changes, resource constraints, timeline compression.
The problem wasn't a lack of project management tools. The problem was that nobody was pressure-testing the plan before committing to it. There was no solution designed for small and medium businesses that quantified the risks associated with an implementation before diving in head first.
That's where Incertive was created - to fill a gap the market does not provide. A platform where you describe your plan in plain language, and get a clear, probability-backed recommendation on whether to proceed, what could go wrong, and what alternatives might work better.
Built in San Diego, California, Incertive brings enterprise-grade decision analysis to the teams that need it most - the ones who can't afford to get it wrong. Want to get in touch?
Curt Moore
Founder & CEO